Emerging markets have become an increasingly important audience for today’s marketers, as they offer significant new avenues for revenue. Traditionally, marketers would create buyer personas and place
consumers into buckets to drive targeted marketing campaigns, but this approach doesn’t take into account the unique needs and personalities of cross-cultural consumers. In fact, addressing cultural
markets is a self-proclaimed weak point for many marketers. But by ignoring these audiences, marketers are missing out on huge opportunities.
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