3 Hispanic Market Research Predictions For 2017

For market researchers, 2016 was one for the record books. Election poll predictions were an epic fail. Historic demographic shifts rocked traditional models. And we’re still arguing over the
definition of Total Market. It’s fair to say that the market research industry is in dire need of some soul searching. And as a researcher myself, I’ve done a little of my own and have come up with
three Hispanic market research predictions for 2017:

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