Put *Them* First to Win Big

Put Them First to Win Big

Last week, we talked about how to really understand who is in your audience.

This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film):

It’s not enough to just know your audience. You also need to put their interests and desires ahead of your own.

That might sound impossibly idealistic — but in fact, it’s pure pragmatism.

On Tuesday, Beth Hayden gave some specific thoughts on how to do it, by creating extraordinarily generous content that can open all kinds of doors for your business.

The Copyblogger FM podcast this week talks about your customer’s path to purchase and how to make it a little more appealing (and effective). I talk about the right places to ask for a sale and how you can discover what kinds of content to create.

In Wednesday’s post, I continued that theme of the content marketing path — taking a winding road through a new persuasion “formula” I’m calling ECUBED. I’d love your thoughts on how you’d tweak or add to that formula — drop by and leave a comment?

Catch you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


if what you’re saying is wrong, it doesn’t matter how well you say itContent Marketing as Seduction

by Brian Clark


what could you give your ideal prospect that would really improve her life?3 Ways to Become More Generous and Grow Your Audience

by Beth Hayden


lots of sites are desperate for traffic. But traffic is just the start of the storyDon’t Get Flattened on the Attention Superhighway

by Sonia Simone


3 Content Marketing Strategy Fails (and How to Fix Them)3 Content Marketing Strategy Fails (and How to Fix Them)

by Sonia Simone


Enhance Your Freelance, with Jennifer BournEnhance Your Freelance, with Jennifer Bourn

by Brian Clark


How Screenwriter and ‘All Our Wrong Todays’ Author Elan Mastai Writes: Part OneHow Screenwriter and ‘All Our Wrong Todays’ Author Elan Mastai Writes: Part One

by Kelton Reid


A Crash Course in Copyright for CreatorsA Crash Course in Copyright for Creators

by Brian Clark


One Podcast, One Audience, or One Topic (Two Attempts)One Podcast, One Audience, or One Topic (Two Attempts)

by Jerod Morris & Jon Nastor


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