It’s Time to Pump You (and Your Content) Up

So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator.

Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.

On Monday, Brian broke down persuasive analogies — citing a particularly effective analogy Schwarzenegger used to make an environmental point.

On Tuesday, Stefanie brought a little relief by making some excellent points about why you lose business to your competitors … and how you can start to crush them. Like grapes.

And on Wednesday, I explained Jonah Sachs’s idea of “freaks, cheats, and familiars,” using good old Arnold as an example to demonstrate all three.

On Unemployable, Brian talked with Robert Bruce about the difference between good marketing automation and the kind that has skinny little arms like a baby-man.

And on Copyblogger FM, I talked about the power of picking the right frame for your content marketing. Kind of like the way the squat rack at the gym provides the perfect frame to do bicep curls in.

Hear me now and believe me later … catch you next week!

(P.S. If today’s Copyblogger Weekly seems more random than usual … you may need a little Hans and Franz to make sense of things.)

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


the right analogy, at the right time, told the right way, may be exactly what they need to do business with youThe Persuasive Power of Analogy

by Brian Clark


no one cares about how good you are until they know they can trust youWhy a Prospect You Want Chooses Your Competitor

by Stefanie Flaxman


You don’t have to be a born storyteller. Storytelling is a craft, and it can be learned.How to Craft Timelessly Powerful Stories with Freaks, Cheats, and Familiars

by Sonia Simone


Is WordPress the Right Solution for Building Your Online Business?Is WordPress the Right Solution for Building Your Online Business?

by Sean Jackson & Jessica Frick


Are Automated Marketing Funnels a Fail?Are Automated Marketing Funnels a Fail?

by Brian Clark


Choose the Right Frame to Boost the Power of Your ContentChoose the Right Frame to Boost the Power of Your Content

by Sonia Simone


The Two Keys to Successful DelegationThe Two Keys to Successful Delegation

by Brian Clark


How Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part TwoHow Journalist and Author of ‘The Power of Meaning’ Emily Esfahani Smith Writes: Part Two

by Kelton Reid


Are You Spending Enough Time Thinking?Are You Spending Enough Time Thinking?

by Jerod Morris & Jon Nastor


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