Samsung: Fear

Leo Burnett Argentina developed Samsung’s first commercial for the Latin American region communicating the new global concept of the brand: Do what you can’t.

From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances.

Such as the new generation, who lives without limits and proposes to do what in the past seemed impossible.

“Nowadays, we all have a voice and we can express to the whole world what we feel through technology. New generations are going to live with less prejudices and barriers. This commercial is here to reminds us that fear is a thing of the pass”, Leo Burnett Argentina Executive Creative Director’s commented.

Video of Samsung: Fear