What is Influence 2.0 and why is it important in the future of CX?

Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of Read more about What is Influence 2.0 and why is it important in the future of CX?[…]

Meet Matthias, the Concert Photographer Who Re-Launched His Online Course and – for the First Time – Felt Financially Secure

Matthias is a Social Triggers all-star student. He used another one of my premium trainings to build his blog and audience to 4,000 subscribers quickly. Then, after a disappointing first launch, he used Yes Engines to re-launch his online course for concert photographers: “I was struggling with selling my premium video course, which teaches people Read more about Meet Matthias, the Concert Photographer Who Re-Launched His Online Course and – for the First Time – Felt Financially Secure[…]